Between 1 and 11 November 2026, 101 B2B creators posted about Viktor on LinkedIn for the first time, each one a disclosed paid partner. By then 281 creators had published 563 partner posts since the first went out on 7 May.
Viktor raised a $75M Series A from Accel, and paying creators is its growth engine: up to $10K a post, one brief most posts follow, and paid ads behind a handful of the posts that work. We pulled every disclosed partner post, LinkedIn and Meta ad and newsletter placement to show how it runs, and what it would take to run one like it.
- a post, or $15K in credits, and 83% of creators take the credits
- $10K
- creators posted for the first time in the first 11 days of November
- 101
- posts carry all 84 of Viktor’s LinkedIn ads on people’s posts
- 19
- of likes and comments went to creators with 50K to 500K followers, not the biggest names
- 74.9%
The distribution
- 563 LinkedIn partner posts from 281 creators
- 142 LinkedIn ads, 84 of them on creator and team posts
- 787 Meta ads, 68 of them creator partnership ads
- 495 newsletter placements across 152 newsletters
They set the rate high
A Viktor employee posted it publicly, and Viktor runs the post as a LinkedIn ad:
“$10K cash per post. Or $15K in viktor.com credits.”
83% of creators take the credits, the same post says. At $2K, a top-tier post was not worth writing.
They picked small B2B creators
The median creator has 40,741 followers. Of the 279 with a follower count, 55.2% have under 50K, 23.7% between 50K and 100K and 21.1% over 100K. 38.4% are marketing and GTM creators, and 104 of the 281 have founder or CEO in their headline.
Every post follows one brief
Each creator gives Viktor a real job from their week and shows what came back. #AIEmployee appears on 79.2% of partner posts, “$100 in credits” on 68.4% and “link in the first comment” on 67.5%. 322 posts carry all three.
The best-performing post of all 563, from Pascal Bornet on 28 July, got 2,095 likes and comments. It opens with one line:
“One hour in, she’d already found $3,000 she didn’t need to spend.”
Openings built on a contrast did best across the 563 posts: a median of 177.5 likes and comments, against 148 for all partner posts. Questions did worst. The full report takes the top five posts apart and shows which hooks, use cases and formats beat the average.
Get the full 50-page teardown, free
You’ve read three of the six findings. The rest is in a 50-page report: every chart, every number and every creator Viktor paid.
- Every creator Viktor paid: all 281 in an 18-page directory, with profile links, followers, niche, posts and who got boosted
- The creative: the top 5 posts recreated, and the hooks, use cases and formats that performed
- Findings 4 to 6: the November surge, 84 ads riding on 19 posts, and why the middle carries it
- The paid side beyond LinkedIn: 787 Meta ads, 495 newsletter placements and YouTube
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What this means if you’re buying creator campaigns
Recruit from the middle, not the top
Creators with 50K to 500K followers wrote 57.5% of Viktor’s partner posts and got 74.9% of the likes and comments. Small creators do better per follower, but those under 10K produced 0.9% of the total.
Plan for repeat posts
101 of the 281 creators posted more than once, and they wrote 68.0% of the posts. The three most frequent posters are also among the few whose posts Viktor runs as ads.
Write one brief and keep it current
57.2% of posts carry the same three lines. When the offer changed, “no card” went from 107 of 144 posts in October to 3 of 165 in early November, while “start free” rose from 13 to 64. With one brief, one change shows up everywhere.
Make disclosure strong and standard
93.8% of October posts had a strong disclosure, up from 56.3% in June. Strong-disclosure posts had a median of 172 likes and comments, against 11 for posts tagged only #ad or #sponsored.
Put paid weight behind a few posts
Viktor’s 84 LinkedIn ads on people’s posts run on just 19 posts, and 10 of those run as 7 ads each.
The short version
- Viktor pays B2B creators $10K cash per LinkedIn post, or $15K in viktor.com credits. 83% of creators take the credits.
- 281 creators have published 563 disclosed Viktor partner posts on LinkedIn since the first one on 7 May 2026.
- The median Viktor creator has 40,741 LinkedIn followers, and 55.2% have under 50K.
- 84 of Viktor's 142 LinkedIn ads run on creator and team posts, and those 84 ads carry only 19 distinct posts.
- Partner posts grew from 6 in May to 144 in October 2026, then 165 in the first 11 days of November.
- Creators with 50K to 500K followers wrote 57.5% of the partner posts and got 74.9% of the likes and comments.
Questions
How much does Viktor pay LinkedIn creators?
$10K cash per post, or $15K in viktor.com credits, according to a public post by a Viktor employee that Viktor also runs as a LinkedIn ad. 83% of creators take the credits. At $2K, the same post says, a top-tier post was not worth writing.
How many creators does Viktor work with?
At least 281. They have published 563 LinkedIn posts disclosed as Viktor partnerships since the first one on 7 May 2026, 165 of them in the first 11 days of November. Counts are minimums: only posts that disclose the partnership are included.
What size are the creators Viktor pays?
Mostly small B2B creators. The median has 40,741 followers. Of the 279 with a follower count, 55.2% have under 50K, 23.7% between 50K and 100K and 21.1% over 100K. 38.4% are marketing and GTM creators, and 104 of the 281 have founder or CEO in their headline.
Does Viktor run ads on creator posts?
Yes. 84 of Viktor’s 142 LinkedIn ads run on posts by people rather than the brand page: 54 on outside creators’ posts and 30 on Viktor employees’. Those 84 ads carry only 19 distinct posts, and the co-founder’s posts run as ads too.
What does a Viktor creator post look like?
Each creator gives Viktor a real job from their week and shows what came back. #AIEmployee appears on 79.2% of partner posts, “$100 in credits” on 68.4% and “link in the first comment” on 67.5%. In November, “Start free” took over from “no card”.
Do smaller creators get more engagement per follower?
Per follower, yes. The median creator under 10K got 4.13 likes and comments per 1,000 followers, against 2.75 for creators over 500K. In total, though, creators with 50K to 500K followers got 74.9% of all likes and comments.