Creator campaigns for the best companies in Artificial Intelligence.

B2B creator marketing means partnering with the podcasters, YouTubers, newsletter writers and LinkedIn voices that business buyers already follow, so your product appears in content they chose to watch, read or listen to. Buyers hear about you from someone they trust rather than from an ad they scroll past. Makerr is a B2B creator agency: it represents creators followed by technology buyers and runs their campaigns for B2B brands.

Ads interrupt what people came for; a creator campaign is part of it. The work sits inside a podcast episode, video, newsletter or post that buyers already chose to follow, in the creator's own voice and clearly labelled as a partnership. Makerr's creators reach over 10 million B2B leaders and buyers, including CTOs and engineering leads at Walmart, Slack, Ramp and AWS.

Makerr runs campaigns across podcasts, YouTube, LinkedIn and newsletters, usually together as one campaign rather than four separate buys. The roster includes Harry Stebbings, host of the 20VC podcast; Ruben Hassid, who writes about AI on LinkedIn and Substack; Rubén Domínguez Ibar, who writes The AI Corner; and etn., a tech and startup show. Every creator on the roster is someone Makerr works with directly.

Makerr works with B2B technology brands selling to technical and commercial buyers, from Series A startups to public companies. Most campaigns are in artificial intelligence, AI inference, developer tools, cybersecurity and fintech. The same creators carry the same trust whether a brand is pre-revenue or public, so creators are matched on how well their audience fits your buyers rather than on company size.

Brands that have worked with Makerr's creators include JPMorgan Chase, Stripe, Attio, Plaid, Asana, Framer, Synthesia and HubSpot. They sit alongside AI, developer tools and fintech companies whose logos appear on the Makerr homepage, most of them selling to technical and commercial buyers.

A campaign starts with one brief: what you are launching and which buyers you need to reach. Makerr puts forward the creators whose audiences overlap most with your ideal customer profile. The creators make the work in their own format and voice, so nothing reads like an ad, and podcast, video, newsletter and social run together as one campaign. Afterwards, reporting shows what the campaign moved.

Makerr reports on what a campaign moved, not on how many people scrolled past it. The roster is weighted towards the people who sign off on spend, because a smaller audience of decision makers is worth more than a large one that cannot buy, and campaigns are reported against that. Podcast, video, newsletter and social results are reported together, in one place, rather than as separate buys.

Sponsorships and campaigns with Harry Stebbings and 20VC, Ruben Hassid and etn. are arranged through Makerr, which represents them. Tell Makerr what you are launching and which buyers you need to reach, through the contact form at wearemakerr.com/contact or by email at hello@makerr.xyz, and the team will come back with the creators and formats that fit.

Makerr represents a small roster of creators whose audiences are B2B technology buyers, and works with each of them directly. If you are a creator looking for representation, get in touch through the same contact form brands use, at wearemakerr.com/contact, and include links to the channels where your audience follows you.