# How Viktor pays 281 B2B creators on LinkedIn

$10K a post, one brief, and ads behind just 19 posts. Inside the creator program that is Viktor’s growth engine.

Between 1 and 11 November 2026, 101 B2B creators posted about Viktor on LinkedIn for the first time, each one a disclosed paid partner. By then 281 creators had published 563 partner posts since the first went out on 7 May.

Viktor raised a $75M Series A from Accel, and paying creators is its growth engine: up to $10K a post, one brief most posts follow, and paid ads behind a handful of the posts that work. We pulled every disclosed partner post, LinkedIn and Meta ad and newsletter placement to show how it runs, and what it would take to run one like it.

By Jack Pilcher, Co-founder, Makerr. Published 11 November 2026.

Web version: https://wearemakerr.com/teardowns/viktor-creator-program

## The short version

- Viktor pays B2B creators $10K cash per LinkedIn post, or $15K in viktor.com credits. 83% of creators take the credits.
- 281 creators have published 563 disclosed Viktor partner posts on LinkedIn since the first one on 7 May 2026.
- The median Viktor creator has 40,741 LinkedIn followers, and 55.2% have under 50K.
- 84 of Viktor's 142 LinkedIn ads run on creator and team posts, and those 84 ads carry only 19 distinct posts.
- Partner posts grew from 6 in May to 144 in October 2026, then 165 in the first 11 days of November.
- Creators with 50K to 500K followers wrote 57.5% of the partner posts and got 74.9% of the likes and comments.

## The numbers

- **$10K** a post, or $15K in credits, and 83% of creators take the credits
- **101** creators posted for the first time in the first 11 days of November
- **19** posts carry all 84 of Viktor’s LinkedIn ads on people’s posts
- **74.9%** of likes and comments went to creators with 50K to 500K followers, not the biggest names

## The distribution

- 563 LinkedIn partner posts from 281 creators
- 142 LinkedIn ads, 84 of them on creator and team posts
- 787 Meta ads, 68 of them creator partnership ads
- 495 newsletter placements across 152 newsletters

![Where Viktor shows up: 563 LinkedIn creator partner posts from 281 creators at the centre; 142 LinkedIn ads, 84 on creator and employee posts; 787 Meta ads, 68 of them creator partnership ads; 495 newsletter placements in 152 newsletters; 90 partner posts on YouTube, Instagram and TikTok from 48 accounts.](https://wearemakerr.com/teardowns/viktor-creator-program/findings/the-distribution.png)

## 1. They set the rate high

A Viktor employee posted it publicly, and Viktor runs the post as a LinkedIn ad:

> “$10K cash per post. Or $15K in viktor.com credits.”
>
> A Viktor employee, on LinkedIn

83% of creators take the credits, the same post says. At $2K, a top-tier post was not worth writing.

![The rate per post, as Viktor describes it: $10K cash or $15K in viktor.com credits, and 83% of creators take the credits. At $2K, a top-tier post was not worth writing.](https://wearemakerr.com/teardowns/viktor-creator-program/findings/finding-1-rate.png)

## 2. They picked small B2B creators

The median creator has 40,741 followers. Of the 279 with a follower count, 55.2% have under 50K, 23.7% between 50K and 100K and 21.1% over 100K. 38.4% are marketing and GTM creators, and 104 of the 281 have founder or CEO in their headline.

![Creators by LinkedIn followers, for the 279 of 281 with a public count: 54 under 10K (19.4%), 100 from 10K to 50K (35.8%), 66 from 50K to 100K (23.7%), 55 from 100K to 500K (19.7%) and 4 over 500K (1.4%). 55.2% have under 50K, and the median creator has 40,741 followers.](https://wearemakerr.com/teardowns/viktor-creator-program/findings/finding-2-creators.png)

## 3. Every post follows one brief

Each creator gives Viktor a real job from their week and shows what came back. #AIEmployee appears on 79.2% of partner posts, “$100 in credits” on 68.4% and “link in the first comment” on 67.5%. 322 posts carry all three.

![Anatomy of a Viktor partner post, shown as a composite example: #AIEmployee is on 79.2% of the 563 partner posts (446), “$100 in credits” on 68.4% (385) and “link in the first comment” on 67.5% (380). 57.2%, 322 of 563, carry all three lines.](https://wearemakerr.com/teardowns/viktor-creator-program/findings/finding-3-brief.png)

The best-performing post of all 563, from Pascal Bornet on 28 July, got 2,095 likes and comments. It opens with one line:

> “One hour in, she’d already found $3,000 she didn’t need to spend.”
>
> [Pascal Bornet, on LinkedIn](https://www.linkedin.com/posts/pascalbornet_viktorpartner-aiemployee-futureofwork-activity-7487801550472499201-0Lzj)

Openings built on a contrast did best across the 563 posts: a median of 177.5 likes and comments, against 148 for all partner posts. Questions did worst. The full report takes the top five posts apart and shows which hooks, use cases and formats beat the average.

## 4. They ramped fast

The first partner post went out on 7 May 2026: 6 posts in May, 99 in September and 144 in October. Then 165 in the first 11 days of November, from 151 creators, 101 of them posting for the first time.

## Get the full 50-page teardown

The web version stops here, three findings in. The rest is in a 50-page report, free for your work email at https://wearemakerr.com/teardowns/viktor-creator-program#continue. Inside:

- Every creator Viktor paid: all 281 in an 18-page directory, with profile links, followers, niche, posts and who got boosted
- The creative: the top 5 posts recreated, and the hooks, use cases and formats that performed
- Findings 4 to 6: the November surge, 84 ads riding on 19 posts, and why the middle carries it
- The paid side beyond LinkedIn: 787 Meta ads, 495 newsletter placements and YouTube

## What this means if you're buying creator campaigns

1. **Recruit from the middle, not the top.** Creators with 50K to 500K followers wrote 57.5% of Viktor’s partner posts and got 74.9% of the likes and comments. Small creators do better per follower, but those under 10K produced 0.9% of the total.
2. **Plan for repeat posts.** 101 of the 281 creators posted more than once, and they wrote 68.0% of the posts. The three most frequent posters are also among the few whose posts Viktor runs as ads.
3. **Write one brief and keep it current.** 57.2% of posts carry the same three lines. When the offer changed, “no card” went from 107 of 144 posts in October to 3 of 165 in early November, while “start free” rose from 13 to 64. With one brief, one change shows up everywhere.
4. **Make disclosure strong and standard.** 93.8% of October posts had a strong disclosure, up from 56.3% in June. Strong-disclosure posts had a median of 172 likes and comments, against 11 for posts tagged only #ad or #sponsored.
5. **Put paid weight behind a few posts.** Viktor’s 84 LinkedIn ads on people’s posts run on just 19 posts, and 10 of those run as 7 ads each.

Speak to Makerr about creator campaigns: https://wearemakerr.com/contact

## Questions

### How much does Viktor pay LinkedIn creators?

$10K cash per post, or $15K in viktor.com credits, according to a public post by a Viktor employee that Viktor also runs as a LinkedIn ad. 83% of creators take the credits. At $2K, the same post says, a top-tier post was not worth writing.

### How many creators does Viktor work with?

At least 281. They have published 563 LinkedIn posts disclosed as Viktor partnerships since the first one on 7 May 2026, 165 of them in the first 11 days of November. Counts are minimums: only posts that disclose the partnership are included.

### What size are the creators Viktor pays?

Mostly small B2B creators. The median has 40,741 followers. Of the 279 with a follower count, 55.2% have under 50K, 23.7% between 50K and 100K and 21.1% over 100K. 38.4% are marketing and GTM creators, and 104 of the 281 have founder or CEO in their headline.

### Does Viktor run ads on creator posts?

Yes. 84 of Viktor’s 142 LinkedIn ads run on posts by people rather than the brand page: 54 on outside creators’ posts and 30 on Viktor employees’. Those 84 ads carry only 19 distinct posts, and the co-founder’s posts run as ads too.

### What does a Viktor creator post look like?

Each creator gives Viktor a real job from their week and shows what came back. #AIEmployee appears on 79.2% of partner posts, “$100 in credits” on 68.4% and “link in the first comment” on 67.5%. In November, “Start free” took over from “no card”.

### Do smaller creators get more engagement per follower?

Per follower, yes. The median creator under 10K got 4.13 likes and comments per 1,000 followers, against 2.75 for creators over 500K. In total, though, creators with 50K to 500K followers got 74.9% of all likes and comments.

Based on public posts and ad library data. Counts are minimums. Not affiliated with or endorsed by Viktor.